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DEI: Damned if you do, damned if you don’t
For companies weighing their own DEI decisions, the key is to analyze audience sentiment, competitive trends, and brand reputation.

Liz Hogan
Jan 314 min read
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The Election is Over: What Does That Mean for My Business?
Well, it’s over: The 2024 election — for better or for worse — means Donald Trump will be the 47th president of the United States.

Laura Brown
Nov 11, 20242 min read
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Competitive Analysis in Action: Analyzing PR Data to Outsmart the Competition
Successful public relations is about more than what you’re putting out into the world – it’s about what your competitors are putting out,...

Maddie Luchsinger
Nov 1, 20244 min read
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3 Reasons to Implement a Media Monitoring Program Before It’s Too Late
Understanding your media presence is critical for all organizations, from massive consumer companies to tiny B2B consultancies.

Liz Hogan
Aug 5, 20244 min read
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