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Liz Hogan
7 days ago4 min read
DEI: Damned if you do, damned if you don’t
For companies weighing their own DEI decisions, the key is to analyze audience sentiment, competitive trends, and brand reputation.
40 views0 comments

Liz Hogan
Jan 83 min read
Why Your Organization Needs a Bluesky Account Right Now
Don’t miss your chance to be a big butterfly in a small sky, because the door to make an impact on Bluesky is closing.
16 views

Laura Brown
Nov 11, 20242 min read
The Election is Over: What Does That Mean for My Business?
Well, it’s over: The 2024 election — for better or for worse — means Donald Trump will be the 47th president of the United States.Â
32 views0 comments

Maddie Luchsinger
Nov 1, 20244 min read
Competitive Analysis in Action: Analyzing PR Data to Outsmart the Competition
Successful public relations is about more than what you’re putting out into the world – it’s about what your competitors are putting out,...
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Liz Hogan
Aug 4, 20244 min read
3 Reasons to Implement a Media Monitoring Program Before It’s Too Late
Understanding your media presence is critical for all organizations, from massive consumer companies to tiny B2B consultancies.
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Maddie Luchsinger
Jul 6, 20243 min read
The Misinformation Machine & 5 Tips for Establishing a Trustworthy Brand
Ethical public relations is more important for your organization than ever before. Is your brand trustworthy?
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Laura Brown
Jun 26, 20245 min read
The 7 Tools of Propaganda and How to Spot Them
Propaganda is a powerful tool designed to shape opinions and behaviors, often with a specific agenda in mind. It involves the deliberate dis
11 views


Laura Brown
Jun 3, 20242 min read
Does your organization have a policy on political speech?
Now is the time to review, refine, and share your organization's policy on employee political speech.
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