For this design, ELM Communications partnered with Gray Media to bring this white paper to life. This design's primary purpose was to educate practitioners about Keratoconus and iLink treatment, so we balanced the academic nature of the content with the bright, eye-catching colors found in iLink's brand.

This design ultimately served three purposes — the white paper was printed and distributed at iLink events, and an online version was shared through iLink's Practice Administrator's newsletter. Each best practice was converted into an individual design for an email marketing campaign to draw interest to the full online paper.