When ZEISS approached us with an idea for a an OCT Angiography guide for practitioner's to have in office, three things became clear:

1. The content needed to help practitioners understand ZEISS' OCT-A devices.
2. The content needed to educate patients about the advantages of OCT Angiography.
3. The final product needed to perform both functions.

Initially, the client envisioned a flyer or a poster, but neither of these formats checked our third requirement box. So, we proposed a way to check all three boxes in an accessible format for both practitioners and patients.

The final product resulted in a spiral-bound tabletop flip book -- something that allowed both patient and physician to view the same images, but with information catered to both audiences.