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Liz Hogan
Jan 314 min read
DEI: Damned if you do, damned if you don’t
For companies weighing their own DEI decisions, the key is to analyze audience sentiment, competitive trends, and brand reputation.
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Liz Hogan
Jan 83 min read
Why Your Organization Needs a Bluesky Account Right Now
Don’t miss your chance to be a big butterfly in a small sky, because the door to make an impact on Bluesky is closing.
16 views

Laura Brown
Nov 11, 20242 min read
The Election is Over: What Does That Mean for My Business?
Well, it’s over: The 2024 election — for better or for worse — means Donald Trump will be the 47th president of the United States.
32 views
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Maddie Luchsinger
Nov 1, 20244 min read
Competitive Analysis in Action: Analyzing PR Data to Outsmart the Competition
Successful public relations is about more than what you’re putting out into the world – it’s about what your competitors are putting out,...
5 views
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Liz Hogan
Aug 5, 20244 min read
3 Reasons to Implement a Media Monitoring Program Before It’s Too Late
Understanding your media presence is critical for all organizations, from massive consumer companies to tiny B2B consultancies.
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Maddie Luchsinger
Jul 7, 20243 min read
The Misinformation Machine & 5 Tips for Establishing a Trustworthy Brand
Ethical public relations is more important for your organization than ever before. Is your brand trustworthy?
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